5 Best Official Nintendo Destinations in NYC
5 Best Official Nintendo Destinations in NYC
Where to find the world’s most beloved video games and characters in New York City.
An investment in a Nintendo product is a gateway to worlds of imagination, adventure, and shared joy, built on a legacy of iconic characters like Mario, Zelda, and Pokémon. In New York City, a playground of entertainment, finding an official Nintendo destination is a pilgrimage for fans of all ages.
The experience is anchored by the world’s only official Nintendo brand store, supported by a network of elite authorized dealers that are the best places to get the latest games and consoles.
The experience of shopping for Nintendo in NYC is magical. The official Nintendo NY store is a two-story museum and retail wonderland, offering exclusive merchandise and hands-on demos.
Beyond this landmark, key authorized retailers provide convenient access to the full range of Switch consoles, Pro Controllers, and the newest game releases. These are the places where you can secure a midnight launch pre-order or get expert advice on the best family-friendly games.
This guide, a special curation by AZ New York, is your essential map to the 5 best official Nintendo destinations in the city.
You might be interested in these other top electronics brands
| Electronics Brand | Known For | Key NYC Locations |
|---|---|---|
| Sony | PlayStation & Pro Cameras | Flatiron District |
| Microsoft | Xbox & Productivity | Fifth Avenue |
| Apple | Mobile Gaming & Ecosystem | Fifth Avenue & SoHo |
| Samsung | Mobile Gaming & Displays | Queens & Midtown |
| Top 20 Flagships | Iconic Brand Experiences | Across NYC |
4 Tips for Visiting a Nintendo Destination in NYC
- Visit Nintendo NY on a Weekday: The official store can get extremely crowded, especially on weekends and holidays. For a more relaxed experience, try to visit on a weekday morning.
- Check for Exclusive Merchandise: The Nintendo NY store at Rockefeller Center is the only place in the world to get certain exclusive apparel, plushies, and other collectibles. It’s a must-visit for unique souvenirs.
- Check Stock Online: For high-demand items like a new console launch or a special edition game, check the inventory on retailers’ websites (like Best Buy or Target) before you go.
- Ask About Trade-Ins: At authorized retailers like GameStop, you can trade in old games and consoles to get credit toward new Nintendo purchases, which can be a great way to save money.
Keep an Eye On: My Nintendo Rewards & Official Repairs.
Make sure you have a My Nintendo account. It’s a free loyalty program where you can earn points for purchasing games and completing missions, which can be redeemed for digital content and discounts.
For any hardware issues with your Switch or controllers, the best and most reliable option is to go through the official Nintendo Support website to initiate a repair request.
Frequently Asked Questions (FAQ)
Is Nintendo NY the only official Nintendo store in the world?
While there are other official Nintendo-branded stores, such as in Japan, the Nintendo NY location at Rockefeller Center is the company’s flagship brand store in North America and a unique global destination for fans.
Can I get my Nintendo Switch or Joy-Con controllers repaired in-store?
The Nintendo NY store can sometimes offer on-site support or facilitate the repair process, but most hardware issues, including the common “Joy-Con drift,” require you to set up a mail-in repair through Nintendo’s official support website.
Do these stores sell vintage Nintendo games and consoles?
No, the official Nintendo store and its authorized dealers focus on selling current-generation products, primarily for the Nintendo Switch. For vintage or retro games, you would need to visit a specialty retro game store.
Ranking: The 5 Best Official Nintendo Destinations in NYC
Below, check out the key official Nintendo store and top authorized dealer locations in the city, in a special curation by AZ New York.
1. Nintendo NY
This is the ultimate destination for any Nintendo fan. A two-story wonderland in Rockefeller Center, it’s a combination of a store, a museum with historical exhibits, and an event space. It offers the widest range of Nintendo merchandise available anywhere, including exclusive items you can’t get online.
Address: 10 Rockefeller Plaza, New York, NY 10020
Type: Official Brand Store
Borough: Manhattan
Highlight: The flagship, one-of-a-kind Nintendo brand experience in North America.
2. Best Buy – Union Square
As a premier authorized retailer, the Union Square Best Buy features a massive video game section with a dedicated Nintendo area. It’s one of the best places to go for hands-on demos of the latest Switch games and to compare the console with its competitors, all under one roof.
Address: 1 Union Square S, New York, NY 10003
Type: Elite Authorized Retailer
Borough: Manhattan
Highlight: A huge gaming section with demo stations and a wide selection of games.
3. GameStop – Times Square
Located in the heart of the city’s busiest district, this GameStop is a key authorized dealer focused entirely on video games. It’s a go-to for midnight launches, pre-orders, and a wide selection of both new and pre-owned Nintendo Switch games. Their trade-in program is a major draw.
Address: 241 W 42nd St, New York, NY 10036
Type: Key Authorized Retailer
Borough: Manhattan
Highlight: A dedicated gaming store in a prime location, perfect for game trade-ins.
4. Target – Herald Square
The flagship Target in Herald Square is a massive authorized retailer and a convenient one-stop-shop. Its large electronics department has a comprehensive Nintendo section, making it an excellent choice for families looking to buy a Switch, games, and accessories while doing other shopping.
Address: 112 W 34th St, New York, NY 10001
Type: Key Authorized Retailer
Borough: Manhattan
Highlight: A massive, convenient location with a great stock of games and consoles.
5. Best Buy – 5th Avenue
Situated on the world’s most famous shopping street, this authorized retail location is perfect for those already in Midtown. It carries a strong inventory of Nintendo’s latest hardware and first-party games, offering a reliable option for picking up a new release or console.
Address: 531 5th Ave, New York, NY 10017
Type: Authorized Retailer
Borough: Manhattan
Highlight: A prime and convenient Midtown location for Nintendo purchases.
All research and the final selection of the locations in this guide were carried out by the team at AZ New York. These are the primary official and elite authorized Nintendo destinations in the city.
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